Japan has a tradition of craftsmanship that has been handed down from generation to generation. It is supported by rich materials, sophisticated technical skills, and the attitude of trying to develop while accepting the current state, also the power to create originality.
At Japan Creative, we have sent out the spirit and creativity of Japanese craftsmanship both domestically and internationally through projects that connect craftsman from all over Japan with designers who work internaltionally around the world to develop products.
Currently, we are concentrating on research that refocuses the value of Japanese materials, which are universal and rare in the world. SEIBU SOGO supports all activities of Japan Creative.